{"id":6657,"date":"2020-09-16T16:48:13","date_gmt":"2020-09-16T14:48:13","guid":{"rendered":"http:\/\/evo.icosa.fr\/?p=6657"},"modified":"2023-06-22T11:48:25","modified_gmt":"2023-06-22T09:48:25","slug":"increase-your-value-through-intellectual-property","status":"publish","type":"post","link":"https:\/\/evo.icosa.fr\/en\/increase-your-value-through-intellectual-property\/","title":{"rendered":"Increase your value through Intellectual Property"},"content":{"rendered":"

Increase your value through Intellectual Property<\/h1><\/div>
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Here we go again, September a back-to-school season, and an opportunity, if this year not more than usual, to put everything in order and think strategically.<\/span><\/p>\n<\/div><\/div><\/div>

Have you created a company? developed a new product or a new service?
\nHave you thought about protecting your intangible assets, all your intangible assets?
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We suggest you take a moment to make an inventory of the intellectual property rights you hold (perhaps without knowing it) or to which you might be entitled.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>

About the author<\/h2><\/div>
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Par Laurence Rivi\u00e8re, Directrice du D\u00e9partement Marques et Contrats du cabinet ICOSA – Conseil en Propri\u00e9t\u00e9 Industrielle
\nLaurence Rivi\u00e8re assists French and international companies of all sizes in their strategy of constitution, valuation, upgrading and defense of intellectual property rights. Laurence is also specialized in issues related to domain names and cybercrime (counterfeiting on the web and e-reputation).
\nTo assist you and optimize your asset protection and valuation strategy, please contact Laurence Rivi\u00e8re: lri@icosa.fr<\/a><\/p>\n<\/div>

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Laurence Rivi\u00e8re,
\nHead of the Trademarks and Contracts Department<\/h5><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Perhaps you already have an active company and have developed new products or concepts?<\/p>\n

Or maybe the last few months have been a revelation for you and you are finally taking the plunge to develop a new activity?<\/p>\n

Perhaps you have developed a new product in connection with Covid and the new lifestyle habits that we all have to adopt from now on (dispensers for hydroalcoholic gels and masks, sterilizers, disinfectants, masks, tools to limit contact with different surfaces etc)?<\/p>\n

In any case, the central question of protection under intellectual property rights returns. For I can never say it enough:<\/p>\n

No business without intellectual property rights!<\/strong><\/p>\n<\/div>

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Beyond stocks, premises, equipment, a company holds intangible assets that contribute, sometimes (often) very largely, to its value. It will be a particular know-how, a technique, an innovation, but also a name, visual elements that individualize your products or services compared to those offered by competitors. <\/p>\n

The legal protection of your intangible assets should not be seen as a constraint, but as a reflex to have as you build your project. And you will see, it is a reflex that can be quite natural.<\/p>\n

To help you, here are the 6 main (but not unique) intellectual property rights that you own or that you may well be able to claim rights to.<\/strong><\/p>\n<\/div>

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1- The company name, trade name, sign<\/h2><\/div>
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For obvious reasons, particularly related to taxation, you will carry out your activity in the form of a company or an association, rather than in your own personal name.<\/p>\n

This company will have a name that includes one or even three intellectual property rights:<\/p>\n