{"id":6670,"date":"2020-09-25T11:10:12","date_gmt":"2020-09-25T09:10:12","guid":{"rendered":"http:\/\/evo.icosa.fr\/?p=6670"},"modified":"2023-06-22T11:48:17","modified_gmt":"2023-06-22T09:48:17","slug":"your-company-name-is-a-super-asset-2","status":"publish","type":"post","link":"https:\/\/evo.icosa.fr\/en\/your-company-name-is-a-super-asset-2\/","title":{"rendered":"Your company name is a super asset"},"content":{"rendered":"

Le nom de votre soci\u00e9t\u00e9 : un super actif<\/h1><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>

Dans certaines cultures, on dit que nommer, c\u2019est donner la vie.<\/span><\/strong><\/p>\n

Sans nom, impossible de d\u00e9signer une id\u00e9e, un objet, une personne. Sans nom, impossible de mentionner \u00e0 ses proches la nouvelle soci\u00e9t\u00e9 dont le produit a l\u2019air tr\u00e8s int\u00e9ressant et qu\u2019il faut vraiment suivre !<\/p>\n<\/div>

C\u2019est pourquoi d\u00e8s que vous commencez une activit\u00e9, vous trouvez un nom accrocheur, qui vous pla\u00eet et qui plaira \u00e0 votre cible de public. Ce nom a une valeur extr\u00eamement importante, tant sentimentale que financi\u00e8re. C\u2019est pourquoi vous devez apprendre \u00e0 en prendre soin.<\/p>\n

Depuis d\u00e9cembre 2019, une nouvelle voie est ouverte pour le prot\u00e9ger efficacement. C\u2019est un point strat\u00e9gique.<\/p>\n<\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>

About the author<\/h2><\/div>
<\/div><\/div>

Par Laurence Rivi\u00e8re, Directrice du D\u00e9partement Marques et Contrats du cabinet ICOSA – Conseil en Propri\u00e9t\u00e9 Industrielle<\/p>\n

Laurence Rivi\u00e8re accompagne des soci\u00e9t\u00e9s fran\u00e7aises et internationales de toutes tailles dans leur strat\u00e9gie de constitution, valorisation et d\u00e9fense de droits de propri\u00e9t\u00e9 intellectuelle. Laurence est \u00e9galement sp\u00e9cialis\u00e9e dans les probl\u00e9matiques li\u00e9es aux noms de domaine et \u00e0 la cybercriminalit\u00e9 (contrefa\u00e7on sur le web et e-r\u00e9putation).<\/p>\n

Pour vous accompagner et optimiser la strat\u00e9gie de protection et de valorisation de vos actifs, contactez Laurence Rivi\u00e8re : lri@icosa.fr<\/a><\/p>\n<\/div>

<\/div><\/div><\/div>
<\/span><\/div>
Laurence Rivi\u00e8re,
\nHead of the Trademarks and Contracts Department<\/h5><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Le nom de ma soci\u00e9t\u00e9 me donne des droits<\/h2><\/div>
<\/div><\/div>

Lorsque vous immatriculez votre soci\u00e9t\u00e9, vous devez indiquer son nom. Et \u00e0 ce moment-l\u00e0, na\u00eet un droit de propri\u00e9t\u00e9 intellectuelle, qu\u2019on appelle la d\u00e9nomination sociale<\/strong>, ou parfois la raison sociale<\/strong>.
\nC\u2019est le nom qui appara\u00eet sur le kbis.<\/p>\n

Vous pouvez \u00e9galement enregistrer le nom commercial<\/strong> (le m\u00eame nom ou un nom diff\u00e9rent), appos\u00e9 sur tous les documents \u00e0 destination des tiers : investisseurs, clients, fournisseurs, distributeurs etc.
\nEnfin, vous pouvez d\u00e9tenir un droit \u00e0 titre d\u2019enseigne<\/strong>, ce nom qui appara\u00eet sur la devanture de votre ou vos lieu(x) de commerce.<\/p>\n

Ainsi donc, par la simple op\u00e9ration d\u2019immatriculation de votre soci\u00e9t\u00e9, naissent vos 3 premiers droits sur un nom. Aucune autre d\u00e9marche n\u2019est n\u00e9cessaire. F\u00e9licitations !<\/p>\n

Vous devez maintenant prendre soin de ces droits, car ils sont pr\u00e9cieux.<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>

Le nom de ma soci\u00e9t\u00e9 doit \u00eatre unique<\/h2><\/div>
<\/div><\/div>

Vous ne voulez pas que vos concurrents utilisent un nom trop proche du v\u00f4tre.
\nVous voulez \u00e9viter que vos clients ou potentiels investisseurs vous confondent avec une autre soci\u00e9t\u00e9 et frappent \u00e0 leur porte plut\u00f4t qu\u2019\u00e0 la v\u00f4tre.
\nVos clients doivent vous reconnaitre \u00e0 votre son nom, et vous distinguer parfaitement de ceux des concurrents.<\/p>\n<\/div>

<\/div>

Je veux \u00eatre le premier<\/em><\/p>\n

Il vous appartient donc avant toute immatriculation et en premier lieu, de vous assurer que vous \u00eates le premier sur le nom choisi.
\nC\u2019est \u00e0 vous de conduire les recherches, avec l\u2019aide d\u2019un Conseil en Propri\u00e9t\u00e9 Industrielle, parmi tous les droits qui pourraient \u00eatre invoqu\u00e9s contre l\u2019usage de votre nom dans la vie des affaires : les autres noms de soci\u00e9t\u00e9 bien s\u00fbr, mais aussi les marques et les noms de domaine.<\/p>\n

Vous pourriez \u00eatre tent\u00e9 de vous affranchir de cette \u00e9tape\u2026 mais vous prenez alors un risque. En effet, le titulaire d\u2019un droit ant\u00e9rieur peut initier une action judiciaire (contrefa\u00e7on et\/ou concurrence d\u00e9loyale) \u00e0 l\u2019encontre du nom d\u2019une soci\u00e9t\u00e9 enregistr\u00e9e post\u00e9rieurement et portant atteinte \u00e0 ses droits.
\nLe risque ne doit pas \u00eatre sous-estim\u00e9. Il vous faut vous assurer que votre nom est disponible<\/strong>. C\u2019est l\u2019information donn\u00e9e par des recherches efficaces et professionnelles.<\/p>\n

Je veux \u00eatre le dernier<\/em><\/p>\n

Vous devez faire le n\u00e9cessaire pour rester unique. Pour cela, vous devez emp\u00eacher les autres d\u2019exercer la m\u00eame activit\u00e9 que vous, ou une activit\u00e9 similaire, sous le m\u00eame nom ou sous un nom proche.<\/p>\n

Depuis d\u00e9cembre 2019, et la r\u00e9forme dite du \u00ab Paquet Marques \u00bb, votre d\u00e9nomination sociale vous permet de vous opposer \u00e0 l\u2019enregistrement par un tiers d\u2019une marque identique ou similaire.<\/p>\n

La proc\u00e9dure d\u2019opposition est une action administrative rapide (6 \u00e0 12 mois), peu co\u00fbteuse et qui permet d\u2019obtenir le rejet de la marque post\u00e9rieure. C\u2019est donc une action efficace !<\/p>\n

Pour utiliser ce nouveau droit, n\u2019oubliez pas de mettre en place une surveillance de votre nom<\/strong> parmi les marques. Eh oui, si vous avez la possibilit\u00e9 d\u2019agir, encore faut-il \u00eatre inform\u00e9 en temps utile de l\u2019atteinte port\u00e9e \u00e0 vos droits\u00a0!<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>

A voir \u00e9galement\u00a0: Augmentez votre valeur gr\u00e2ce \u00e0 la propri\u00e9t\u00e9 intellectuelle<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

As soon as you start an activity, you find a catchy name that you like and that will appeal to your target audience.
\nThis name has an extremely important value, both sentimental and financial. That’s why you have to learn to take care of it.<\/p>\n","protected":false},"author":3,"featured_media":6673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-6670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications-en"],"yoast_head":"\nYour company name is a super asset - ICOSA - Intellectual Property Law firm<\/title>\n<meta name=\"description\" content=\"French start-ups show great capacity for innovation in connected objects, particularly in the field of health. How to value this innovation? 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